Last updated: October 4th, 2021
Information We Collect
There are two general categories of Personal Information we may collect: (1) information you may submit to us for limited purposes (such as, but not limited to, creating an account with us, requesting customer support, commenting on videos, answering a questionnaire, participating in a study, a survey or a contest, or signing up to receive communications from us); and (2) Information we automatically collect from your use of our Services whether you have an account with us or not:
How We Use Your Personal Information and Why We Collect It
In general, we may collect and use your Personal Information, whether provided by you or collected automatically when you use our Services, for the purposes of providing our Services and for other purposes such as improving our Services, customizing your user experience, marketing and advertising purposes (including target ads) and audience management purposes.
How and When We Share or Disclose Your Information
Amatrix and its Affiliates may share your Personal Information with each other and our and their respective Representatives. we may also share your Personal Information with certain third parties such as:
You have the right to withdraw your Consent (defined below) to our Processing (as defined below) of your Personal Information. You also have the right to access, update, and correct inaccuracies in your Personal Information in our custody and control by contacting us as provided below.
We collect Personal Information about you when you use our Services. There are two general categories of Personal Information we may collect: (1) information you may submit to us for limited purposes (such as, but not limited to, creating an account, requesting customer support, answering a questionnaire, participating in a study, a survey or a contest, or signing up to receive communications from us) and (2) Information we automatically collect from your use of our Services whether you have an account with us or not.
We may collect and Process your Personal Information for the following purposes:
When you use Services, we may collect information pertaining to your User behaviour by electronic means such as cookies, ad tags, and similar tracking technologies as further described below. Personal Information thus collected is used to enhance the User experience, to personalize the Services, to improve and analyze content recommendations and for targeted ads intended for you based upon your activities.
Notwithstanding the above, we may share your Personal Information with our Affiliates (and vice-versa) as well as our and their respective Representatives. Such instances of disclosure of your Personal Information shall not be deemed to constitute disclosure to third parties.
In addition, we share your Personal Information with following third parties.
We may share your Personal Information with any third parties where we have obtained your express Consent to do so.
If you provide us with a review or comment, you authorize us to publish it on all our platforms or social media accounts. You also authorize us to aggregate it with other reviews.
We may use third-party services such as Google Analytics, Datonics, or Adobe Audience Manager to:
The companies conducting remarketing can combine the use of first-party cookies (such as the Google Analytics cookies for example), and third-party cookies (i) to collect Personal Information; (ii) to inform, optimize and advertise to you based on your previous use of our Services; and (iii) to determine the relationship between the Users and the advertising impressions, the other uses of advertising services and the interactions with these advertising impressions and these advertising services; (iv) to measure the effectiveness of our ads; and (v) these companies may also use tracer tags or web beacons to account for certain information regarding your use of our Service and your use of the websites that have links to our Services and that advertise it.
We may share your Personal Information with third parties for our legitimate business purposes as permitted by law, but only if such third parties have agreed in writing to protect and not further disclose your Personal Information.
Thus, you Personal Information will be shared with our OpenRTB partners. OpenRTB is a real-time bidding platform that has the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioural attributes.
Moreover, visitor identifiers will be exchanged with third parties such as Adobe Audience Manager for audience management purposes.
We may also share your Personal Information with intermediaries who Process your Personal Information on our behalf, such as cloud-based hosting and server hosting services, monitoring services, email service providers, quality assurance and testing vendors, fraud and abuse prevention vendors and customer relations management (CRM) service providers. Our service providers are only given the information they need to perform their designated functions.
When you share your Personal Information or otherwise interact in the public areas with other Users, such information may be viewed by all Users and may be publicly distributed outside. If you interact with other Users or register through a third-party social media service, your contacts on the third-party social media service may see your name, profile, pictures and description of your activity. Similarly, other Users will be able to view descriptions of your activity, communicate with you and view your profile.
We may disclose your Personal Information if required by law, for example to law enforcement or other authorities. This requirement includes court orders, subpoenas and orders arising from legal processes, and administrative or criminal investigations. We may also disclose your Personal Information in accordance with Section 7 herein below or if the disclosure is necessary for the prevention, detection, or prosecution of criminal acts or to investigate possible wrongdoing in connection with the Services or to prevent other damage, or in response to a legal action or to enforce our rights and claims.
We handle such disclosure requests in accordance with Quebec laws and, if applicable, Canadian laws. In all cases, we may raise or waive any legal objection or right available to us, in our sole discretion.
We may publicly disclose aggregated or anonymized usage information such as, but not limited to, number of Users and Registered Users.
Consent of the User is required for Processing of Personal Information. Your Consent to the Processing of your Personal Information will be unambiguous, manifest, freely given and enlightened, and will be given for specific purposes by a statement or by a clear affirmative action. Such Consent will be valid only for the length of time needed to achieve the purposes for which it was requested. In all cases, Consent shall not be obtained through deception.
Typically, but not always, we will seek Consent for the Processing of your Personal Information at or before the time of collection of such information. In certain circumstances, Consent with respect to Processing may be sought after the Personal Information has been collected, but before the information has been used (for example, when we want to use your Personal Information for a purpose not previously identified).
The form of the Consent sought by us may vary, depending upon the circumstances and the type of Personal Information collected. In determining the form of Consent, we will take into account the sensitivity of the Personal Information. Thus, we will generally seek express Consent when the Personal Information is likely to be considered sensitive and implied Consent may be appropriate when the information is less sensitive. Consent can also be given by an authorized representative (such as a legal guardian or a person having power-of-attorney).
You can give your Consent in many ways, such as:
You may withdraw your Consent to our retention, use or disclosure of your Personal Information at any time, subject to legal restrictions and reasonable notice, by contacting us as set out in Section 14. However, if you withdraw your consent, we may not be able to respond to your requests or provide you with any help regarding the Services. Furthermore, such withdrawal will not affect the lawfulness of Processing based on a Consent given prior to its withdrawal.
You acknowledge that some of your behaviours, speech, or written communication(s) may put us in a position where we are forced to divulge some of your Personal Information or other confidential information to a third party without your Consent. We may decide to communicate all or part of your Personal Information or other confidential information in order to prevent an act of violence, including a suicide, in such cases where we have a reasonable cause to believe that there is a serious risk of death or a Serious Bodily Injury (as defined below) threatening a person, or an identifiable group of persons, and where the nature of the threat generates a sense of urgency.
For the purposes hereof, “Serious Bodily Injury” means any physical or psychological injury that is significantly detrimental to the physical integrity or the health or well-being of a person or an identifiable group of persons.
Moreover, we have the right to communicate some of your Personal Information or other confidential information to the person exposed to the danger or that person’s representative, as the case may be, and/or to the persons who can come to that person’s aid, including a peace officer. We undertake to communicate only such information as is necessary to prevent a Serious Bodily Injury.
Each time we communicate Personal Information or other confidential information to a third party without your Consent in accordance with this Section 7, We shall note in your file (and establish such file if none exists), for each communication, the date and time of the communication, the identity of the person exposed to the danger, the identity of the person to whom the communication was made, the Serious Bodily Injury it was intended to prevent, the danger identified and its imminence, and finally, the information which was disclosed.
Notwithstanding the above:
We have implemented commercially acceptable physical, technical and organizational measures to protect the Personal Information in our custody or under our control. Your Personal Information will be protected by security safeguards against Breach of Security Measures and unlawful Processing, appropriate to the sensitivity of such information. Despite these efforts, no safeguard system or protocol nor method of transmission over the internet, or method of electronic storage is 100% secure; THUS, WE CANNOT GUARANTEE OR WARRANT ABSOLUTE SECURITY OF YOUR INFORMATION AGAINST BREACH OF SECURITY MEASURES AND UNLAWFUL PROCESSING.
We will document any Breach of Security Measures, its effects and the remedial action taken by us without undue delay. Where feasible, we shall promptly notify the Breach of Security Measures to the statutorily-empowered public authority in accordance with applicable laws and regulations, unless the Breach of Security Measures is unlikely to result in a risk to the rights and freedoms of natural persons.
Where the Breach of Security Measures is likely to result in a high risk to the rights and freedoms of natural persons, we shall communicate to you without undue delay any such breach. Our communication will describe the nature of the Breach of Security Measures and shall contain at least the following information:
You have the right to access, update, and correct inaccuracies in your Personal Information in our custody and control, in accordance with the applicable law by emailing or writing to us at the contact information set out in Section 14. Where appropriate, the amended information shall be transmitted to third parties having access to the information in question.
In some cases, where permitted by applicable law, we may ask you to pay a reasonable fee before we provide the information or access to such information. We may also request a proof of your identity. Any additional information that We ask you to provide to us shall only be used for the purpose of providing you with or giving you access to your Personal Information as well as amending and modifying such information.
In some cases, we may not be able to allow you to access certain Personal Information. Exceptions may include information that is prohibitively costly to provide, information that contains references to other individuals, information that cannot be disclosed for legal, security, or commercial reasons, and information that is subject to solicitor-client or litigation privilege.
We shall respond to your request within thirty (30) days, and if we are not able to give you the requested information or if we deny you access to such information, we will inform you of the reasons for our decision and of the possibility of lodging a challenge or a complaint.
Amatrix is based in Canada. We provide Services available globally on computer systems, servers, and databases located in the United-States.
Your information, including Personal Information, is Processed at our operating offices and in any other places where the parties involved in the Processing are located. It means that this information may be transferred to and maintained on computers located outside of Canada or your state, province, country or other governmental jurisdiction, where the data and privacy protection laws may not be as comprehensive as those in Canada or your country.
We strongly advise you to check your local legislation. Residents of certain countries may be subject to additional protection of their privacy.
We shall investigate all complaints. If a complaint is found to be justified, we shall take appropriate measures, including, if necessary, amending our policies and practices.
When a complaint is not resolved to your satisfaction, the unresolved issue will be recorded by us. You may also address a complaint to the Office of the Privacy Commissioner of Canada (OPC) (as explained on their website : https://www.priv.gc.ca/en/contact-the-opc/contact-the-information-centre/)
Attn: Privacy Officer
Montréal (Québec) H4C 2C7
BY PROVIDING PERSONAL INFORMATION TO US YOU RECOGNIZE THAT YOU HAVE GIVEN YOUR FREE AND EXPRESS CONSENT, IN FULL AWARENESS, TO THE COLLECTION, USE, DISCLOSURE AND OTHER PROCESSING OF YOUR PERSONAL INFORMATION FOR THE PURPOSES SPECIFIED HEREIN OR AS OTHERWISE IDENTIFIED TO YOU AT THE TIME OF COLLECTION OF PERSONAL INFORMATION.